Carlos Wizard is dedicated to humanitarian actions

Posted on April 06, 2020
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Wizard and his wife – Vânia, 61 – had moved to Boa Vista in August 2018, to help Venezuelan refugees who migrated en masse to Brazil, fleeing unemployment and hunger in their country. (For those who are not linking the name to the person, Wizard became a star in the business world in 2014, selling his network of English schools to the British group Pearson for 2 billion reais). If the aid work for refugees – which would last until July this year.

The airline Azul was the main partner in the Venezuelans’ interiorization project, having transported, free of charge, about 10,000 refugees from Boa Vista to other Brazilian cities where Wizard’s class provided accommodation and job interviews. Azul’s founder, David Neeleman, born in Brazil and raised in the United States, is also a Mormon, of the Church of Jesus Christ of Latter-day Saints, as a Wizard.

Following the same modus operandi that applied to the project to help refugees, Wizard has increased the group of donors of the movement called #EUFAÇOPARTEDASOLUCAO, “composed of every good citizen, with a good heart, willing to contribute to save the lives of those who are refugees”.

Now, Wizard is confident he will have a new source of income to fund his social actions. The sale of the book I was about to launch My Biggest Enterprise, by the publisher Buzz, in which he recounts the experience of almost two years with refugees in Boa Vista. Due to the crisis, the publisher only postponed the launch until December, but Wizard decided to launch the electronic version, at 19.99 dollars, and reverse all sales to help these people. For each copy sold, he will contribute 19.99 more dollars. The plan is to sell 100,000 copies, reaching millions of reais.

The Four Phases of Life

Carlos Wizard is the type of entrepreneur who made a fortune from scratch. The son of a truck driver and a seamstress, he was born in Curitiba, learned English from American church missionaries, and went to the United States at the age of 17, with $100 in his pocket. He had nowhere to stay, but an acquaintance had told him it would be easy to get a job in Paterson, New Jersey. Of the $100, he spent 35 to get from the airport to New York Central Station. Another $5 for the train, and arrived in Paterson on a Saturday. In the second, he was employed in an Italian restaurant. He earned a thousand dollars a month to wash dishes. “I felt rich, because I ate at the restaurant and paid 200 dollars for a quarter of a pension,” he recalls. In two years, he improved his English, returned to Brazil and the rest is history.

His group, Sforza, is a shareholder in companies like KFC, Pizza Hut, Vienna, Topper, Rainha and Mundo Verde, in addition to controlling Hub Fintech, a financial technology company, which operates payments from retailers such as Magazine Luiza. However, he is not involved in the day-to-day operations. “In Roraima, my job was exclusively with refugees” he says. According to his theory, everyone goes through four stages in life. The first, until the age of 20, is the training phase. From 20 to 30 years old, it is the period of definition of what you want to build. The next phase, from 30 to 60 years old, is the construction phase, when people dedicate themselves to accomplish what they have planned. “In the final phase, from the age of 60 onwards, men and women must dedicate themselves to enjoying what they have built and contributing to improving the lives of others. It’s the phase I’m going through, ”concludes Wizard.

Source: Revista Veja